Of all the SEO disciplines, content writing is the one that calls for the  least (but is certainly not devoid of) analytical approach, relying instead on a good dose of "feel," or "language art" in putting things together for its effective application.   Critically, content must flow naturally, where keywords dovetail into prose that educates, provides insight, and ideally even entertains the reader.  Notably, Google's algorythm makes careful note of this interplay.

Alternatively, some SEO agencies have recently turned to A.I. to generate content, whereby they sacrifice natural flow for expediency.  Not here.  When read with a critical eye, you'll likely be able to tell the difference between machine-written language and human.  Should Google's algorithm catch it, your SEO efforts will suffer accordingly.  We take no such shortcuts, and take pride in saying we will always approach our writing the old fashioned way--one of the important ways we ad value for our clients.     

An important note on ROI:  when done properly, your long-term results from best-practices content writing will be more cost-effective than running "pay-per-click" ads (which will fluctuate) or Facebook and Google ads.  These add up quickly, and once you stop paying for them, their traffic-driving  benefits cease almost immediately.  Not so with optimized content.

With SEO, after you make your up-front investment  for a professional to write and publish your article or blog post, every click you get from organic search is free.  If the content then ranks on the first page of a search engine like Google, it can become a reliable driver of traffic to your site, which in turn will eventually allow you to recover your upfront cost.  In marketing-speak, we call this a "no-brainer."

A backlink is a link that one website gets from another (click here for an example). Backlinks are critical for SEO performance, mainly because Google views them as recommendations, or "votes of confidence" that one site (the referring site) gives another when it links to the target site.  This is particularly meaningful if the inbound link comes from an established, authoritative site.  

Generally, the more quality (operative word) links a site obtains, the more trustworthy it is perceived to be by Google, and the greater positive affect it will have on SEO efforts. Backlinks accrue  to a site over time naturally, but an important component of SEO is the work that is put forth to obtain and maintain them--and one of the  optimization  elements we excel at. 

A word about best practices: unless done properly  using only "white hat" techniques,  "black hat" link building can land you in trouble with Google and hurt your rank over time.  Often, this is how some unscrupulous marketers promise lightning-fast ranking results.  Not here.  We only use Google-approved white hat techniques to  maximize your SEO.  This ensures your return on investment won't be a one-time-flash-in-the-pan ranking result and will have a lasting affect on your ranking "stickiness."